McKinsey & Company published a very interesting article named "Raising your Digital Quotient." The article explains that "... For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years."
Please read it, and as you read consider the following question: Can you identify the theory behind the key points of this article? You should be able to map key points in corresponding topics we covered in class.
Maybe, I could use it to make some of the final exam questions!
