IN the seminar for Week 4, we learned how to use financial data to make sense of business strategy and industry structure. These are the two main topics in Chapter 2. In addition to this, some in a couple of the quiz questions, we revisited tech adoption in conjunction with the resource based view to generate expected duration of competitive advantage. More specifically we related this to the tech adoption in the context of the Whirlpool case. This week we are going to move to chapter 3 which deals with IT strategy. Our two primary objectives would be to understand the role that adoption of technological innovations can play on industry structure and different strategies related to IT strategy.
Topics and Readings for Week 5
Theory: We will look at IT strategy, alignment between IT and business strategy, and payoffs from IT investments. Read Chapter 3 and revisit (read carefully) the Whirlpool case
Seminar: Read the notes that I have posted on Learn on how we generate proxies for industry structure and run the accompanying script (script week 5). We use this as a foundation to perform an analysis of the payoffs from tech adoption in the case of Whirlpool.
Assignments for Week 5
The online quiz will be a based on Chapter 3 and material from the seminar. The quiz will be available on Friday at 12:30 pm.
